PPC involves a company paying a small amount of money each time individual clicks on an ad of theirs. These ads are found online, and lead an individual to something that the company created.
Perks of PPC
Pay per click is a great way to get people to visit your website. This is because it offers a way to get website visits without having to actually earn them. People will generally do anything for money, so visiting a website for money is more than okay for the majority of the population.
Another perk of PPC is that it offers a company or an individual a great way to test out certain things on their website and ads. Search engine optimization is one of the most influential things on the internet in this day and age.